Ebay has launched a new Christmas Tracker tool to help advertisers and brands best plot their festive campaign releases.
Using data gleaned from Christmas 2013 shopping trends over six of their main categories “Toys and Games”, “Consumer Electronics”, “Baby”, “DVDs, Films and TV”, “Home, Furniture and DIY” and “Clothes, Shoes and Accessories”.
Phuong Nguyen, director of eBay Advertising UK, said: “Every advertiser knows when the busiest shopping days fall in the run-up to Christmas, but we wanted to see how this plays out at a category level.
“Our data shows that the Christmas influence window – from when browsing peaks to when buying is at its highest levels – varies considerably from one category to the next.”
Nguyen added: “To be most effective this Christmas, advertisers need to think beyond Black Friday and Cyber Monday, and plan at a category level.”
Will the release of this tracker tool help us shoppers with our Christmas shopping – we’ll just have to wait and see but if loads of brands plan to advertise particular products at the same time , we could snag a few bargains as bidding wars begin.
Get in touch below and tell us if you think Ebay’s new tracker tool could also help shoppers.
