June marks the halfway mark until Christmas however it seems as if the festive season is on many of our minds as a new study from Criteo reveals Brits have already spent £2bn.
The study produced by Criteo, the performance marketing technology company revealed that not only have one in five Brits already bought their first Christmas present but one in ten (9%) 18-24 year olds say that they have already purchased ALL their Christmas presents.
As Christmas approaches (only six months away, dont you know) around thirty per cent of UK shoppers have already spent over £100 for the season with a whopping 15% already spent in excess of £200 – now that’s alot of mince pies!
As mobile technology improves, shopping has become much easier, making it vital that retailers plan even earlier than ever before, especially as new findings reveal 32.5% return to the same app they used during last year’s seasonal shopping.
Thomas Jeanjean, EVP, Global MidMarket Sales, Criteo, said: “We’re not even half way through the year but it’s clear that shoppers everywhere are already thinking about Christmas. With shopping easier today than ever before thanks to smartphones, tablets and ever-improving in-store experiences, people simply aren’t waiting to get a head start on their December spending! For retailers, this means early engagement with shoppers is essential if they’re going to satisfy those people looking to get ahead of the game come Christmas.”
Are you buying presents? Have you already got Christmas all sorted out? or does the word “Bah-Humbug” spring to mind? Share your thoughts below as we would love to read them.