Today it was officially announced that 50Fifty are to be teaming up with Tobar!
50Fifty are a leading novelty company in the UK and across the globe, and now Tobar, a leading distribution firm, are joining forces with 50Fifty. Tobar will take over the entire distribution for 50fifty in the UK, focussing on 50Fifty’s most popular sellers including the Chuckle Buddies which has sold over 2 million units worldwide!
“With many years’ experience in the novelty gift market and a strong focus on worldwide FOB business, we know the importance of getting the right distribution channel to take our innovation to market. Tobar are perfectly placed within the UK Toy industry, offering a comprehensive toy range and unparalleled levels of service to a huge network of customers.” said sales director, Lee Shawyer.
Paul Holland from Tobar followed by saying;-
“We’re all really enthused about the partnership and are delighted to add 50 Fifty to our growing portfolio of major brands. 50 Fifty had the busiest booth in the Hong Kong gift fair because they’ve got great new products at the right prices, and a history of developing best-sellers. We look forward to a very busy 2013 and many years beyond.”
With such a powerhouse team, we’re expecting to see a lot of 50fifty in 2013!.