Aldi reveals luxury range including fresh dressed crab and a £9.99 caviar for Christmas. We ask will you be buying Aldi’s little luxuries?
Being tagged as ‘Christmas with all the trimmings’ Aldi will launch it’s fancier food on the run up to Christmas. With beluga caviar selling for £9.99 for 20 grams, fresh scallops, fresh dressed crab, a whole goose, rib of beef and a five-bird-roast, Aldi is sure to give it’s main competitiors a run for their money.
Just like last December, when Aldi unveiled a 30-year-old Speyside single malt whisky which usually costs £131, priced at £54.99, these new high-end treats will be resonably priced so that families up and down the UK will be able to afford to treat themselves.
Trying to intice shoppers who would normally ‘trade up’ at Christmas by going to a posher supermarket, Aldi is hoping to convince their competitors shoppers that you can have luxury without the high cost.
Will Aldi’s new ‘Christmas with all the trimmings work’ and do you really like caviar? Let us know in the comments below