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Celebrity mum Stacey Solomon fronting Cartoon Network campaign

You may know Stacey Solomon from a little show called the X Factor where she came third place,  however children will know get to know the celebrity mum via the Cartoon Network channel who are starting a new campaign to encourage kids to help build a giant Ben 10 alien out of plastic bricks!

Part of an attempt to break the Guinness World Record for he number of participants building such a sculpture.

Cartoon Network will launch the Ailen World Record challenge across nine UK shopping center’s which will run right throughout the summer holidays.

Fronted by Stacey Solomon who has two children herself, the Cartoon Network campaign will invite kids to help build a giant Alien (Bloxx) out of plastic bricks and break the Guinness World record – If adults could take part we would!

Launching a major new promotion this week which involves the Ben 10 brand, Bloxx is one of ten new featured aliens in the next installment of the TV series, Ben 10: Omniverse. It will also feature in Bandai’s toy line, which is launching this month and we will have these new toys on our website for you to view.

You can take part in this great campaign at 9 UK Shopping centers which include:

  • Meadowhall in Sheffield.
  • Arndale centre in Manchester
  • Birmingham’s Bullring
  • Bluewater in Kent

If you would want to get involved you can bring your own plastic brick to place on the giant sculpture or choose a brick from the existing selection at the event. When you have laid a brick you can push a button on a huge counter clock which keeps track of every child who takes part!

A Cartoon Network film crew with live presenters will be at each location. Each participant will also receive a wrist band with a number which can be entered at www.ben10record.co.uk for a chance to win prizes.

“The ambition and scale of the initiative is indicative of our unwavering commitment to the consistently performing hit boys’ action franchise,” said Graham Saltmarsh, licensing director at Turner CN Enterprises UK. “It’s a fun and appealing way to generate excitement for Ben 10: Omniverse that can be sustained over the summer and support our retail partners.”

Good Luck to all the children who take part we know you can all do it!

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