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Character Group has tough Christmas

Toy firm, Character Group, is facing a tough Christmas despite toy favourites Peppa Pig and Fireman Sam.

The company which supplies stores such as Tesco, Argos and Toys R Us has announced today, its toy robot game App Gear has not been as successful as expected.

The group which design’s famous character toys such as Peppa Pig, announced a 21% drop in half-year profits.

We see this Christmas as a bit of a blip. It is a difficult period and the retailers are struggling. I do not believe they are going to be doing the numbers they did last year, and last year wasn’t good.” said Richard King, Chairman.

He added: “Our own product ranges are okay, but not great, so we are suffering because of that.”

Favorites including construction toys and collectible football player game Sport Stars are still doing well and the group hopes to copy the success of Moshi Monsters with its own recently launched Bin Weevills.

However, Character said old favourites such as Peppa Pig continue to be popular, while its construction toys and collectable football player game Sports Stars were also doing well.

It said it expected a “substantial” increase in international sales from the start of next year, driven by greater TV coverage in Europe.

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