Now, we obviously do not condone leaving your Christmas shopping until November or December but for those of you who are like UTCT’s John and wade your way through the crowds on Black Friday & Cyber Monday then you could be in for a better experience. It seems that global courier, Fast Lane, are encouraging stores to learn from their previous mistakes.
David Jinks from Fastlane says:
Last Christmas saw a record £810million spent on Black Friday alone in the UK, creating 400,000 orders in one day, This sounds great, but companies struggled to fulfil these orders, and there’s good evidence that the sales were at the expense of other trading days such as Boxing Day, which for the first time in seven years was no longer the peak e-commerce day of the year.
Online retailers need to plan thoroughly for the whole of the Christmas sales period. Online retailers had difficulties after Black Friday replenishing the most in-demand items in time for Cyber Monday. This led to a smaller spend of £650m for the second big trading day, and there is good evidence sales were quieter than expected during the first weeks of December.”
We love finding ourselves little bargains during the sales, well it saves us from putting it on Santa’s List!
Are you a fan of Black Friday & Manic Monday?