Following its triumphant success in the US, Floppets are set to take the UK by storm in 2013!
With help from ‘The Entertainer’, Floppets are set to be the big craze of spring and summer. From the 21st March to the 17th April 2013, children will be able to enter a Floppets competition, which is being run by ‘The Entertainer’, to win a variety of prizes, of course including a full set of the Floppets!
So, what are Floppets? Floppets can be attached with a velcro loop to backpacks, shoes, fingers or anything creative. Children ages 4+ will love playing with Floppets. There are a lot of different Floppets to collect, including Munchkin Monsters and Flop-seas.
We are delighted to work hand in hand with The Entertainer – such a well-established and respected toy retailer in the UK market – on this marketing campaign. We’ve seen Floppets capture the imaginations of children in the US and now the craze is taking hold in the UK too. This campaign is a brilliant way for us to further engage parents and children in-stores, help build the brand and drive even more awareness as our retail footprint expands.” says Damien Cahill, UK & EU operations Manager at Floppets.
The Entertainer are set to be heavily involved with the promotion of Floppets. Another campaign, beginning in May, will see the Entertainer running a competition to design your very own Floppet, where children will be able to submit their ideas and the winner’s being turned into the next Floppet!
“The team behind Floppets has been great to work with and together we have come up with some really exciting in-store ideas to raise awareness and engage with children. We launched Floppets in-store just before February half term and have been really pleased with the sales we’ve seen. We are just putting the final details together now for the activities and can’t wait to see it go live in-store.” commented Rebecca Rees, Head of Marketing at The Entertainer.
One thing is certain, the release of Floppets is set to be huge for 2013!
