New ‘Colouring In Together ‘ Campaign sees Crayola and Kelloggs teaming up and offer a FREE pack of 8 crayons with every 510 g pack of Kellogs Rice Krispies.
So now they can Snap! Crackle! Pop! And Colour In.
From August the promotional pack of Rice Krispies will feature a black and white front panel which your kids can colour with the free crayons.
The campaign which will be supported by both TV and press advertising will run throughout the summer holiday period in Sainsbury stores.
Richard Venner, Crayola’s senior brand manager from Vivid said “There is a natural brand synergy between Crayola and Kellogg’s. ” “Targeting a similar audience, the campaign aims to bring the Crayola brand to the nation’s breakfast tables, encouraging family interaction and creativity.