A five year agreement will see playsets, vehicles, early learning, bath play and puzzles for My 1st JCB brand.
After the success of its My 1st JCB line, Golden Bear have inked a new deal which covers a further five years. Golden Bear was responsible for the creation of My 1st JCB On Site Playsets which were launched earlier this year.
It was supported by TV advertising throughout the summer and it will continue this until 2013 and beyond.
“We feel very fortunate to have had such a fulfilling partnership with the well-loved JCB brand, and we look forward to an exciting journey exploring innovative ideas together to catapult the My 1st JCB brand into new areas,” said Barry Hughes, commercial director at Golden Bear.
Sam Johnson, senior licensing manager at JCB Consumer Products, added: “JCB is a strong British brand and it has been gratifying to see such a positive response to the My 1st JCB range from retailers, parents and children.
“We now have the opportunity to build on this success and we will be working in partnership with the GB Toys division of Golden Bear to provide even more creative play options to both the UK and international toy markets.”
Are you excited about this deal and new the new toys which will be release because of this deal?