Disney has been accused of producing a ‘sexualised’ version of Princess Merida, the lead character of Pixar’s Brave film, to sell new merchandise by the characters own creator.
The allegation comes from a new petition which has been signed by Brave director Brenda Chapman which is openly critical of the ‘glammed up’ new look of the fiery heroine.
Disney gave her a makeover in order to increase sales of a new toy line ahead of her induction into The Disney Princess Collection in which she has been made slimmer, given larger eyes and now wears a lower cut top.
The Change.org petition has been signed by over 100,000 people in just over a week, it reads: “Merida was the princess that countless girls and their parents were waiting for – a strong, confident, self-rescuing princess ready to set off on her next adventure with her bow at the ready. She was a princess who looked like a real girl, complete with the ‘imperfections’ that all people have.
“The redesign of Merida in advance of her official induction to the Disney Princess collection does a tremendous disservice to the millions of children for whom Merida is an empowering role model who speaks to girls’ capacity to be change agents in the world rather than just trophies to be admired. Moreover, by making her skinnier, sexier and more mature in appearance, you are sending a message to girls that the original, realistic, teenage-appearing version of Merida is inferior; that for girls and women to have value – to be recognised as true princesses – they must conform to a narrow definition of beauty.”
In a statement Disney responded: “Merida exemplifies what it means to be a Disney Princess through being brave, passionate, and confident. She remains the same strong and determined Merida from the movie whose inner qualities have inspired moms and daughters around the world.”
Do you think Disney should change the way Merida looks back to the way she did before? Comment below and let us know.