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Hasbro makes huge investment in Nerf

Hasbro has invested more money in its latest Nerf marketing campaign with TV ads, online partnerships and competitions making it the most promoted Nerf than any before!

The toy manufacturer is promoting Nerf n Strike Elite foam dart gun range which consist of Retaliator, Rampage, Stockade and Nerf n Strike Elite Hail-Fire, the latter of which launches on Sunday, September 9th.

Featuring a TV and online collaboration with CITV and Disney XD, a huge TV investment which will be delivered to over 1,600 TVR’s throughout the season.

If you thought that was it for Nerf think again as the campaign with ITV will be offering a competition offering you the viewer a ‘money can’t buy’ experience where one winner and two friends can view the filming of TV show Fort Boyard off the coast of France – Is it bad that we really want to enter?

Working with urban sports specialists Team Extreme and Disney XD to produce Nerf-themed shows across the UK, this will reach more than 250,000 fans.

Ciara Whyte, Hasbro UK’s senior brand manager for Nerf, said: “This is our biggest marketing investment in Nerf to date and without a doubt our most exciting. Boys will not be able to miss Nerf for the remainder of 2012 when we launch the new Elite range and of course the Elite Hail-fire blaster on September 9th.

Nerf is now the fifth largest property in the total UK toy market, which is strong improvement on its position in at the end of 2011 as the seventh biggest property.

Whyte added: “Nerf remains the number one brand for Hasbro UK and we continue to invest in it to drive significant growth. We are really excited to be taking it to the next level with the plans we have set in place for Q3 and Q4 this year.

Are you excited for the launch of Nerf n Strike Elite range? Will you be entering the competitions? Let us and others know by commenting below:

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