Do you consider a fizzy drink to be part of your child’s recommended 5 a day portions of fruit and vegetables?
The Advertising Standards Authority (ASA) have cleared McDonald’s to put their Fruitizz drink in the same category as an apple or a serving of broccoli.
This followed complaints about McDonald’s TV commercial where a voiceover said:
‘Grape, apple, and raspberry juice with refreshing sparkling water. ‘Fruitizz is full of fruity bubbles with no added sugar, artificial colours or flavours. And it’s one of your child’s five a day.’
The drink does contain a mixture of grape, raspberry, lemon and fizzy water.
However a small 250ml serving contains 100 calories and around six teaspoons of sugar.
A spokesman from McDonalds said “We welcome the ruling by the ASA. Fruitizz is a drink designed for the Happy Meal menu, served in a 250ml measure as standard and it is not marketed in any larger sizes.
‘In the development of Fruitizz we followed the five-a-day guidance provided by the Department of Health.
‘Fruitizz contains no added sugars, artificial colours or artificial flavours and all size servings provide one daily portion of fruit, as defined by the Department of Health.”
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