It’s that time of the year again when our “mince-spies” eyes cast an in-depth look at the clues & hints of what we think will be John Lewis 2022 Christmas advert.
And yes we haven’t guessed correctly so far!…
We all know the high-street shop’s advert has become a staple of the Christmas calendar. Although details are being kept firmly under wraps, we can’t help but share our prediction on what this year’s ad will be, so we’ve rounded up all the clues we have found and although we’ve been wrong every year, is our luck about to change? We want to think so.
As you already know, UnderTheChristmasTree loves predicting the John Lewis & Partners Christmas advert to get you into the pre, pre, PRE Christmas mood and this year, we spotted one or two hints and clues.
Let’s start with exactly what we know, themes: Community Garden, Jolly General Store, Nightlife, Santa’s Rainbow Workshop, Sugar Plum Cafe and Winter Fayre are John Lewis’s new festive collections which have all been inspired by the importance of community in towns and villages and the shared social moments of everyday life.
Could this be a nod to a more homely traditional Christmas advert, perhaps we could see a family showing just how communities get together during the holiday season?
Baubles and Decorations, like last year when you could buy the Christmas jumper worn in the ad we’ve scoured its online Christmas shop to see if any potentials stand out. So far we’ve noted that a lot of foodie-themed baubles are around.
Music: So far we’ve noticed that 3 out of the 10 songs used in John Lewis Christmas ads were from B-sides and only three artists (Ellie Goulding’s 2010) and (2020 song by Bastille) and last year’s Electric Dreams by Lola Young were in the charts on that year. This year, we’ve got our eye on Paul Weller, Stormzy and Artic Monkeys, all of who have new albums out for 2022.
Here goes, from start, to finish we predict this year’s ad will all be about the local community. It starts with a new family arriving in a small town just as the festive season kicks off, they feel slightly alone and anxious as they don’t know anyone around, however as they take a walk around the local park, eat in the local cafe where regulars are known well to each other they begin to recognise and be recognised by the community.
As Christmas approaches, it’s time to put up the town’s Christmas tree, where everyone gets involved including the new family, however disaster strikes as their little one loses her favourite bear.
The whole community pulls together to hunt down the missing bear and finally finds the teddy lying under the town’s Christmas tree.
A story of community, togetherness and kindness.
Looks like we’ll just have to wait and see IF we’re correct when the ad lands, and if last year’s advert is to go by we might only have to wait until November 4th…