Every year, we have the same battle between M&S and John Lewis to see who outsold the other. It looks like John Lewis has officially won this battle with rumours suggesting a lead of a massive £9 billion by Christmas 2013.
John Lewis has literally doubled in size over the last ten years after increasing their now prominent online presence and expanding their sister brand ‘Waitrose’.
It’s no secret that their rivals have not seen as much growth as they would like, particularly over the past year after the brand re-vamped it’s fashion range in an attempt to bring in more customers. Despite this, in the past decade M&S have seen growth of 25%, which despite being considerably less than the growth seen at John Lewis, is still a significant growth considering the financial crisis the country has been in during the past few years.
‘John Lewis has been on a roll and, with new stores in the pipeline, it has got lots more to go. The group is growing faster than Marks & Spencer and that is because it has been managed better tactically and strategically.’ said Robert Clark from research firm Retail Knowledge Bank.
M&S are expected to place hope on their autumn/winter 2013 campaign which will focus on food and fashion.
Where do you prefer to shop? M&S or John Lewis?