Hasbro and Rovio sign expanded Angry Birds licensing agreement.
Hasbro and Rovio have announced an expanded licensing agreement for Hasbro to produce physical toys and games which will be based on the popular Angry Birds game.
The new agreement means that Hasbro is the leading toy licensee for Angry Birds which also includes the upcoming game Angry Birds Go! which is set for release later this year.
Hasbro will also continue to expand upon its already successful collaboration with Angry birds Star Wars from Rovio and LucasFilm.
“We are delighted to have Hasbro onboard as a key licensee,” said Teemu Suila, COO, Rovio Entertainment.
Commenting on the announcement, Naz Cuevas, SVP, Global Consumer Products Licensing said, “We have exciting projects lined up for 2013 and beyond, and Hasbro is the ideal preferred licensee to anchor the program, expand our retail reach and delight our fans.”
Angry Birds is one of the most popular entertainment brands worldwide. The original game was released in 2009 and is still the number one paid app of all time.
In March, Rovio released Angry Birds Toons, which is a weekly animated cartppm series distributed through Angry Birds games, TV broadcasters and on-demand networks. A full-length animated Angry Birds movie opening is set to be on July 1, 2016.
“Angry Birds is one of the most recognizable entertainment franchises in the world and we’re thrilled Rovio has chosen Hasbro as its premier toy and game licensee,” said John Frascotti, Chief Marketing Officer, Hasbro. “With the new Angry Birds Go! property and additional upcoming collaborations between the companies, Hasbro looks forward to delivering more innovative Angry Birds toys and games to kids and families across the globe.”
More details about the new products will be released later in the year.
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