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Lego Teams Up With UK Attractions This Summer

The National Space Centre and Legoland Windsor will host a range of consumer engagement events.

On the 3rd of August the new Lego Galaxy Squad will launch at the National Space Centre, Leicester, with a consumer building day.

Working together with the National Space Centre, immersive activities have been introduced to encourage visitors to join in with the build of the a giant Lego Galaxy Squad mosaic creation, meet a Lego Certified Builder and enter build challenges for a chance to win new Galaxy Squad product. The event is also encouraging attendees and bloggers to use the event hashtag: #LEGOGalaxySquad to tweet their experiences whilst at the National Space Centre.

A well as being at the launch, the day is part of the National Space Centre’s Lego Summer. Those who attend from the 13th July to the 1st September will be encouraged to take part in the Big Lego Building Challenge summer competition, to build a whole galaxy of Lego.

“The National Space Centre is the perfect attraction to partner with, and launch our new space theme, LEGO Galaxy Squad, this summer,” said LEGO UK Brand Manager, Eloise Kurtis.

“This launch will introduce the brand, allowing us the opportunity to engage with visitors who are LEGO fans and have a strong interest in space.”

Continuing a big weekend of summer events, Lego Hero Factory will also be hosting a consumer engagement build event at the Legoland Windsor Resort on the 3rd August 2013.

The day which will take place in the new Hero Factory Area at the Legoland Windsor Resort, will consist of various interactive activities, including speed-build challenges, face painting and a treasure hunt around the resort to win prizes; plus Hero Factory treats for visitors to enjoy.

The Hero Factory event will also see costume characters Preston Stomer and William Furno, who have travelled from the Legoland California Resort, make appearances for photos with Hero Factory fans throughout the day.

“This day has been devised for LEGO and Hero Factory fans to come along and revisit the integral build and combi-build aspects of the brand, as well as discover the storyline,” said UK Brand Manager, Eloise Kurtis.

“This event has been designed so we can actively engage with our Hero Factory target market, engage them with fun activities and introduce them to the new area at The LEGOLAND Windsor Resort.”

As well as the activities on the day itself, the Hero Factory Area will be open for visitors to immerse themselves in the world of Hero Factory with the free to play app station and the TV area.

Will you be attending these events? Comment below and let us know.

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