Character announces three-year deal with Warner Bros to launch new Looney Tunes toys.
Character Group who produce Dr Who and Deadly 60 micro-figures and toys has been named UK master toy partner for Looney Tunes. Character, who already distribute popular toys including names such as Zhu Zhu pets and licensed Fireman Sam and Scooby Doo products, will develop Looney Tunes construction playsets and micro-figures. The Looney Tunes brands include classic Warner Bros characters Bugs Bunny, Daffy Duck, Tasmanian Devil and Marvin the Martian.
The three-year deal with Looney Tunes owner Warner Bros, Character will also launch plush toys, including a range of Motion Sensor plushes and said that it would “truly bring the classic Looney Tunes characters to life”.
“The addition of Looney Tunes to our line-up has further strengthened the long-standing relationship we have with Warner Bros Consumer Products,” said Character Group joint MD Jon Diver. “The Looney Tunes animated content is up there with the best and the new animation coming through complements the classic favourites perfectly.”
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