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MGA to Release ‘True Hope’ Dolls

MGA Entertainment are to release ‘True Hope’ dolls which will help raise much needed funds for the UK cancer charity CLIC Sargent. The release features 2 Bratz Dolls –Cloe and Yasmin and 3 Moxie Girls Dolls- which will include dolls Avery and Sophina.

This version of the dolls will be without an aid to help comfort young girls and boys who suffer from hair loss due to cancer.

They will be available exclusively from ToysRus stores from July and for every ‘True Hope’ Bratz and Moxie doll sold MGA will donate £1 to CLIC Sargent to help support the amazing work that they do.

MGA Entertainment announced its commitment and support to the fight against cancer earlier this year and joined with CLIC Sargent the leading UK cancer charity for children and young people and their families.

Andrew Laughton, MD of MGA Entertainment UK, said: “We are extremely proud to be partnering with CLIC Sargent on this initiative. The new Bratz and Moxie Girlz “True Hope” dolls are designed to support and comfort young girls and boys who so bravely endure cancer treatments, so partnering with CLIC Sargent was a natural choice. ”

Lucy Caldicott, CLIC Sargent director of fundraising, added: “Every day ten children and young people in the UK hear the devastating news that they have cancer. Vital cancer treatment frequently starts immediately, can last up to three years and often leads to children losing their hair.

“CLIC Sargent provides clinical, practical and emotional support to help children and young people cope with cancer and its treatment and we’re delighted that these dolls now provide a toy for children with hair loss that reflects their experience and could help them feel less isolated.”

The aim of CLIC Sargent is to help as many children and young people survive cancer and make the most of their lives.

They not only help children but aim to help the whole family when diagnosis is made.

It is a shocking fact that every day 10 families are told that their child has cancer.

It is hoped that the True Hope Dolls range will be released in June/July 2012.

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