Nickelodeon Expands LeapFrog Deal

Children’s videos to go on learning platforms in France, Belgium and Switzerland.

Viacom International Media Networks and Leapfrog have agreed a deal which will expand into a number of new territories.

The agreement will see Nickelodeons children’s videos appear on LeapFrog’s learning platforms in France, Belgium and Switzerland. The content is currently available in English in the LeapFrog App Centre in Canada, US, UK, Ireland, Australia and New Zealand.

The content from shows including Team Umizoomi, Go, Diego Go and Ni Hao, Kai-Lan will now be available in Frecnh via the App Centre in France, Belgium, Switzerlandand Canada and launching soon is Spongebob Squarepants, Dora the Explorer, Bubble Guppies and Wonder Pets.

The deal marks Viacom International Media Networks first download-to-own partnership in Belgium and Switzerland. The content will be sold in the ‘Just For Fun’ section of the LeapFrog App Centre.

“This partnership with LeapFrog has proved to be a great way to provide kids around the world with educational and entertaining content from Nickelodeon’s beloved stories and characters,” said Philip O’Ferrall, SVP, digital media at VIMN. “LeapFrog’s commitment to providing safe, educational entertainment for kids fits perfectly with the Nick Jr ethos of ‘a smart place to play’.”

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