Boots the popular high street pharmacy chain announces it was wrong to categorize toys for girls or boys.
Another brilliant success story on the Let Toy’s be Toys campaign as major UK pharmacy chain Boots has admitted it was wrong to separate girls toys from boys toys.
After putting science and museum brand toys in the boys category shoppers accused the retailer of sexist behavior. Boots who initially defended the gender specific toys on Facebook and said: “marketing science toys to boys was not stereotyping but designed to make their shops “easier to navigate” and was due to “customer feedback”.
However it seems Boots have now retracted by stating on Tuesday that the company would be removing all stereotype and gender specific category’s from its stores:
Boots said: “It was never our intention to stereotype certain toys. It’s clear we have got this signage wrong, and we’re taking immediate steps to remove it from store.”
This is just one of the many retailers who has now (eventually) removed gender specific toys, and UnderTheChristmasTree are proud to say that we have supported the Let Toys be Toys campaign from the very start.
To read the full article visit: http://www.guardian.co.uk
How do you feel about gender specific toys? Have you seen any stores which are still stating trucks for boys and pretty cooking books for girls? Let us and others know using our comments box below.