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Selfridges Kicks Off Christmas As It Opens Its Festive Shop 143 Days Before The Big Day

Launching its Christmas shop 143 days before the big day, Selfridges is the first store to bring some yule-tide cheer to it’s store.

You might be visiting the ice cream stand and hoping for a few more warmer days however Santa has been seen getting comfy at the Selfridges department store in London.

Filling 3,000 square feet on its fourth floor with decorations and gifts, the store want holiday makers to be able to take home a gift they will treasure for years to come.

This year, the UK department store will stock a huge range of festive goodies for you to purchase including a special line of decorations called Moonlight Magic.

The opening marks phase one of its Christmas shop and by Autumn you will be able to expect double! with 60,000 baubles, over 120 cracker options and more than 1,250 cards and wrapping paper designs you won’t be leaving empty handed!

Just like UnderTheChristmasTree, Selfridges feel Christmas runs all year round as Geraldine James, Selfridges Christmas home and decorations buyer, said: “We’ve been working on this year’s Christmas Shop since Christmas last year.”

Judging by the pictures even Santa is still in Summer mode as he is seen indulging on an Ice Cream.

How do you feel about Selfridges opening its Christmas store in August? Share you thoughts and comments below!

1 Comment

  1. Diane Cotton
    August 5, 2015 / 2:37 pm

    Other, more religious and mainly poorer, countries than the UK, only ‘exploit’ Christmas about one month before the event. It is inconceivable that the second largest store in London should open a Christmas store in early August. Will one of the celebrated windows be dressed for Christmas to be viewed by summer tourists, buyers, etc by the end of August or early September? Hopefully, Selfridges will suffer a huge loss both in monetary and prestige terms as a result of this ludicrous decision. Who made it, the present Managing Director; the new owner Galen Weston, or ANO?Certainly not Harry Gordon Selfridge who opened the store in 1909 with the premise ‘the customer is always right’. So listen to your customers Selfridges – do we want Christmas in August? Have postboxes predominately situated throughout the store with this question and answer sheets and find out what we want.

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