It may well only be August but Selfridges has opened its Christmas shop. With only 141 shopping days left before the big day, Selfridges has transformed its fourth floor into a winter wonderland.
With over 50,000 decorations going on display the “summer Christmas shop” will be expanded in the Autumn and will have the theme “Shine on!”.
Geraldine James, Christmas home & decorations buyer at Selfridges, said: “We’ve been working on this year’s Christmas Shop since Christmas last year.
“We have so many customers visiting from all over the world and eager to snap up festive souvenirs on their summer holidays, which they can’t buy at home.
“So, we have to make sure we’re ready to showcase Christmas decorations they will truly treasure.”
“We also have a large number of domestic customers who love to Christmas shop very early in the year to ensure they can take their pick of the very best selection, whilst all collections and product are available.”
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