SPOTTED: First supermarket Christmas aisle of 2018

Get ready to start the watch for the first supermarket to launch its Christmas aisle this 2018. Who will be first to land in store?  Will it be earlier than the usual four month mark? and how many will still say “It’s too early?!”

We’re prepped and primed ready for the waiting game to begin.

Christmas supermarket aisle

Although it’s only June, here at UnderTheChristmasTree we’re always keeping our beady eyes out for Christmas to land in-stores and online.

For the last few years, Tesco launched its aisle first with the earliest spotting in August 2016, yes let the hyperventilating begin.

The four month mark (September-ish) is somewhat of a tradition for Christmas to land in grocery stores but as the festive season approaches it’s 6 month mark (Monday 25th June 2018) could we see a little sneaky mince pie hit the shelves….?

Once the first has been spotted we’ll ensure to put it on this page.

Who do you think will be first? or are you still thinking of ice cream and swimming pools?, let us know below.

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