An animated Furby is to host a live web chat for girls in October.
Stardoll Media, who is an online community for girls has created a ‘Furby Club’ to promote the return of this furry pet toy from Hasbro. With a brief to make ‘Furbish’ the second language for girls between the ages of 8 and 12, Stardoll Media will encourage its audience to become ‘Furby ambassadors’ with the aim of making the new Furby the talk of their entire playground.
The Stardoll site will also encourage girls to download the Furby iOS app which can translate Furbish into English and can also be used to feed Fubry and see what its like and dislike are.
Stephanie Gonzalez, Brand Manager at Hasbro, said: “We’re thrilled to introduce the new Furby creature and excited by the early support from both fans and retailers. 38 per cent of the UK’s 8-12 year old girls go online to the Stardoll site every month so it’s a great way of reignite the Furby craze.”
Do you think Furby will be the talk of the playground?
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