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Gender Free Goes International!

We here at Underthechristmastree.co.uk are delighted to announce that a swedish toy firm ‘Top Toy’ who have worked with UK retailers such as Toys R…

The Entertainer Goes Gender free for Xmas 2013

Let Toys Be Toys campaign see’s another UK Retailer (The Entertainer) switch from gender toys to gender free this Christmas 2013. After a meeting with…

No more toys for Boys and toys for Girls at …

Boots the popular high street pharmacy chain announces it was wrong to categorize toys for girls or boys. Another brilliant success story on the Let…

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Cookers for girls? Tools for boys? Can’t we just …

If you like many others have noticed a change in the way toys are marketed and searched for this could be because of the increasing…

Let Toys Be Toys

Following our rant about the way children’s toys are categorised, we contacted Let Toys Be Toys for more information on their gender neutral campaign and…

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