The new release of The Teenage Mutant Ninja Turtle toys look set to fly off the shelves with their official launch date, 1 December just around the corner, pre-sales have hit record levels.
Flair, the company bringing these toys to the UK has seen unprecedented levels of demand since they were available to pre-order since the 1st October.
Since the success of the new Nickelodeon TV Series, the new toys will descend into UK toy stores across the country from the 1st December and will bring a modern twist and fresh life on the famous four.
The new collection wil include an assortment of nine of the most popular character action figures with a high level detail. There will also be a number of deluxe figures complete with sound-effects, along with special collector’s figures. The new line will also include an array of villains, vehicles, playsets and role play.
Simon Hedge, Senior VP of Sales and Marketing at Flair Leisure Products comments: “As a cult classic and toy phenomenon, we always knew our new Teenage Mutant Hero Turtles toy collection would prove exceptionally popular, however the level of demand to date has exceeded all expectations.
“One of the key attributes to this is the nostalgic element; the toys are attracting not only a new generation and avid fans of the Nickelodeon show, but also dads who were original fans the first time round. As such, the Turtles offer a unique, magical toy experience; enabling dads to share in their memories with their children and create new ones.
“Coupled with a major retro appeal, is the cool factor. Our new Teenage Mutant Ninja Turtles toys are the most articulated, detailed modern turtles ever seen, ensuring they are current and modern. Plus, in terms of development, the toys also encourage positive interaction, hooking onto the emerging trend for toys which stimulate creative and social development. The result is all the ingredients of a Christmas bestseller.
“We would encourage all toy retailers to stock the range as we look forward to what promises to be a fantastic product launch and year ahead as we continue to unveil new additions to the turtles toy range throughout 2013.”
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