Let Toys Be Toys campaign see’s another UK Retailer (The Entertainer) switch from gender toys to gender free this Christmas 2013.
After a meeting with senior management from The Entertainer, Let Toy Be Toys today announced that the UK toy retailer has committed to take down the in-store sign’s and banners which categorise toys according to gender for Christmas 2013.
This has been one of the biggest success stories for the campaign as early in the year Let Toys Be Toys started a social media campaign against the Entertainer, who they named as one of the worst retailers for gendered toy segregation, however it seems the toy company has took note and decided to change!
UnderTheChristmasTree has followed and supported this campaign from the start and we are extremely pleased for everyone who has been involved in showing support.