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Toys R Us Pre-Tax Profits Plunge 48%

The toy retailer’s pre-tax profits plunged 48% to 11.4m in the year to January 29, while their turnover slipped 6.6% to 476m.

Toys R Us has opened three new stores in the period which reaches a total of 79 stores by the end of the year.

The retail giant which usually operates giant sheds on out-of-town retail parks has launched a smaller format since year-end, with its first shopping center store  in Whiteleys, London in September, which was announced by  Retail Week. The shop which is 10,000 sq ft opened as a pop-up initially.

Toys R Us has also launched it’s Christmas marketing campaign. Last month it unveiled its first interactive TV advert which offers anyone who ‘likes’ their official Facebook page the chance to enter a competition to have a festive picture of them and their family featured at the end of its Christmas advert.

New UK managing director Roger McLaughlan joined in the period, starting in October, 2011 after leaving Asda Living where he was the retail director.

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