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Vivid Announce Animagic Success & 2013 Plans!

184_9378_Night Night Puppy with callouts Vivid have announced the overwhelming success of Animagic. The brand has sold more than 3 million toys from the Animagic Go Walkies range.

The announcement also comes with information about the future of Animagic.

After the outstanding success of the brand, Vivid did some research into the products and concluded that bunny rabbits were the favourite of the animals and as such, animagic hope to expand using bunnys!

Kerry Paternoster, senior brand manager at Vivid, said;- “Bunny rabbits proved the most popular pet after puppies in our research.  Just like a real bunny, Holly hops along on her light-up lead, sniffing and crunching happily.  To keep those puppy fans excited, the adorably cuddly Night Night Puppy launches alongside Holly, with a cute glowing nose, sleeping eyes and a range of cute puppy sounds.”

There are three new products set to be released in 2013 – Night Night Puppy, Holly Goes Hopping and Bonny & Babies Go Walkies.

Exciting times lie ahead for Vivid. Will your children be playing with Animagic this 2013?

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