Waitrose have released a few snippets of what will be in it’s Christmas advert this year.
UPDATE: Waitrose Christmas advert is now out, with What Makes Your Christmas? You can watch it below here:
The pictures show chef Heston Blumenthal in the advert showcasing this year’s signature Christmas delicacy which is a Chocolate Bucks Fizz Swirl.
After the first take, the director Simon Ratigan, who sports a Van Dyke goatee says: “Heston you were very good. But could we try just a touch less frowny.”
The advert will be one of the first to be released and is already building up hype after the company announced it would be releasing a few different teasers on social media.
“It has become our Super Bowl,” says Richard Brim, the executive creative director at Adam & Eve/DDB, the agency in charge of this year’s Waitrose advert, which features various scenes of families getting ready for Christmas.
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