From January 2013 you will be able to get Waybuloo baby clothing exclusively at Asda.
The hit Waybuloo BBC kids tv show is hugely popular among pre school children and now Asda will be selling a range of pre school clothing as part of ther George at Asda range
Products include hooded towels, sleepsuits, pyjamas and bodysuits for up to 24 months.
Fiona Lambert, brand director for George, said “George is number one for kidswear in volume and our range of character clothes plays a huge part in that.
“George is proud to be the first clothing retailer to bring the much loved characters from Waybuloo to our ranges – customers have long-known they can come into store, or online, and be able to choose from a large selection of characters they love at a great price thanks to our strong licence deals.”
Jennifer Lawlor, senior VP of consumer products at Zodiak Kids London, also said: “Trusted by parents and adored by children, Waybuloo is a proven and enduring pre-school hit with a huge loyal following.
“We’re confident that this beautiful collection, available exclusively at George, will be a huge hit with the youngest fans and their parents.”
Andrew Farrow, MD for Paul Dennicci Limited, added: “We are delighted to be involved with Zodiak Kids and Waybuloo on this exciting project. As Paul Dennicci is one of the leading specialists in the baby and childrenswear market, we are perfectly placed to deliver this unique package.”
We can’t wait to see this new collection, Can you?