Asda is to increase its round-pound deals this Christmas as shoppers try to save money ahead of the festive season.
The supermarket giant’s shoppers will be cutting back on decorations and presents so that adults can spend more money on their kids this year, according to the retailer’s Mumdex research released today (5th August).
The research showed that 26% of mums started saving for the festive period in January, while a third bought presents for Christmas in this year’s January sales.
Asda chief marketing officer Stephen Smith said: “This year we committed to holding down the price of essentials. Christmas is no different, which is why this year we will have our biggest ever range of 50p and £1 items in store.”
The research also showed that 6% of mums who bought Christmas cards in 2012 will not be doing so this year.
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