Win £1,000 With Mattel & Master Moves Mickey

Mattel is putting Master Moves Mickey on the map with a brand new viral campaign.

The company is encouraging parents and kids to visit and send in videos of themselves busting some moves with the breakdancing toy, for a change to win £1,000 and Micky Mouse Clubhouse prizes.

The new campaign follows last year’s Dance Star Mickey viral ad with breakdancing group Flawless.

The ‘Show Us You Moves’ initiative was inspired by a flash mob event which was in New York earlier this year.

Master Moves Mickey will also be supported by online advertising, and a print advertising campaign in children’s press titles. A PR programme will include product reviews and competitions.

Are you excited about this competition? Comment below and let us know.

1 Comment

  1. colin findlay
    November 16, 2012 / 12:02 pm

    super competition will make a perfect christmas for someone!

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