Kevin the Carrot proposes! ALDI drops limited ‘Carrot’ gold rings

Love is in the air this Christmas! 💕 Kevin the Carrot finally proposes — and ALDI’s marking 10 years with limited ‘Carrot’ gold rings you could win! 🥕💍

ALDI is celebrating 10 years of Kevin the Carrot with limited-edition ‘Carrot’ gold engagement rings, crafted with British jeweller Jessica Flinn Fine Jewellery. Free to win in an exclusive shopper competition from 5–19 November, the launch taps into research showing many Brits love novelty rings, with 43% drawn to unique designs and nearly one in five open to proposing with one.

How To Enter Aldi’s Carrot Gold Ring Competiton

To enter, shoppers must email [email protected] with:

• Your full name
• Your festive proposal plans and why Aldi’s ‘Carrot’ ring is the one for your partner
• Preferred ring size – Small (15.6mm), Medium (17.2mm) or Large (18.8mm) 

More information is available at: www.aldi.co.uk/carrotring .

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “This is the next step in Kevin and Katie’s journey, so we wanted to create something truly unique to commemorate the carrot couples’ love story – and what better way than with a truly unique ‘carrot’ ring.  

“It’s heartwarming to see that when it comes to real romance people are looking beyond the price tag and to the heart. And if Kevin’s taught us anything over the past decade, it’s that love comes in all shapes and sizes – and sometimes with a leafy top!” 

This year’s Christmas campaign is a three-part love story, with the first ad teasing Kevin’s romantic proposal to Katie. The engagement may have set hearts racing, but there’s more to come – shoppers should keep their eyes peeled for the next chapter to see if wedding bells are ringing… or if there’s a twist in the tale.