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The ultimate Christmas Gift for Barbiecore fans has landed

Heinz Mattel - Barbiecue Sauce

Barbie fans will want to find a bottle of ‘Barbiecue’ sauce in their stocking this Christmas but with only a limited number you better be quick!

It’s Barbie’s world, and we’re just living in it, no truer words have been spoken after the huge response the Barbie movie (starring Margot Robbie & Ryan Gosling) received last year.

From I’m Just Ken hitting the charts to a humungous amount of Barbie-themed Christmas gifts including apparel from the movie topping wish lists in 2023, things are just going from pink to pinker.

And now…

Heinz and Mattel join forces as they release the new ‘Barbiecue’ sauce and if you want to get your hands on one you better be quick as the initial limited run of just 5,000 ‘Barbiecue’ bottles which was available from Monday solely online has now sold out! but another limited run of just 500 will soon drop at Tesco from 17th April and Ocado and other retailers from May.

Heinz Mattel - Barbiecue Sauce Bottle


Coinciding with the 65th anniversary of the Barbie brand, the new Heinz sauce is according to the brand “The perfect pink pairing for burgers and brings extra smokiness to everything from chips to pizzas.”

Thiago Rapp, Director of Taste Elevation at Heinz said: “Barbie well and truly won the hearts of Brits all over again last year, and after seeing the reaction this sauce brought to our fans on social media, we knew we had to make it a reality. We’re always looking for ways to innovate and give our fans what they want, and we’re thrilled to be able to bring this iconic partnership with Mattel to life”.   

Ruth Henriquez, Head of Consumer Products, Publishing, and LBE Mattel EMEA added: “This partnership with Heinz opens up another avenue for Barbie fans to bring home the world of Barbie. Last summer, we worked quickly with Heinz to bring to life the prospect of a Heinz Classic Barbiecue Sauce in digital form, so it’s now so exciting to be able to put the physical product into our kitchen cupboards. This collaboration embodies the spirit of innovation and fun that both Mattel and Heinz are known for, and we can’t wait for fans to enjoy this delicious and unique product”.

Heinz Mattel - Barbiecue Sauce on a burger

So if you’re ready to turn everything pink then Heinz’s new Vegan mayo with BBQ sauce is one you’ll want in your shopping trolly.

We’re off to sign up and keep back for Christmas stockings!