Diageo-owned Baileys has partnered with Terry’s Chocolate Orange to unveil a decadent new Irish cream liqueur, crafted for those seeking indulgent treats this festive season. The limited-edition Baileys x Terry’s Chocolate Orange Irish Cream Liqueur officially hits shelves on 16 September—marking a delicious start to the Christmas countdown.
Both brands are widely recognised as festive favourites, with last year’s festive season seeing more than two bottles of Baileys and two Terry’s Chocolate Oranges sold every second.
Shop Baileys Terry’s Chocolate Orange here.
With a 17% ABV, the chocolate orange-flavoured liqueur is designed to be enjoyed in a variety of ways—whether sipped neat as a luxurious treat or mixed into indulgent cocktails at home. Bailey’s describes it as the perfect base for experimenting with festive drinks.
Charlotte Gibbon, category marketing director for gins, Baileys & Pimm’s, commented: “We’re giving consumers the ultimate gift this Christmas by bringing together two iconic brands – Baileys and Terry’s. Uniting these brands creates the ultimate festive spirit – in every sense – and will undoubtedly get people talking and drive footfall into stores well ahead of the festive shop.
“We have a strong record of driving sales with our innovation – Baileys Belgian Chocolate Irish Cream Liqueur has been a massive hit, generating incredible results for our customers – and we’ve taken this to the next level by partnering with Terry’s.
“Baileys x Tery’s Chocolate Orange gives consumers the chocolatey flavour we know they love while adding a unique, zesty twist. We can’t wait to see the reaction from our fans and we’re confident it will be a big hit with people looking to treat themselves with something different this Christmas.”
Lorène Decam, senior marketing manager for Terry’s, said: “We’re always looking for new ways to surprise and delight our fans, and this collaboration with Baileys does just that. This collaboration brings together the unmistakable flavour of Terry’s Chocolate Orange with the indulgent creaminess of Baileys, creating a deliciously nostalgic treat that’s perfect for seasonal celebrations.
“We’re thrilled to be entering the alcohol aisle for the first time and offering shoppers a new way to enjoy the taste they love.”
The new liqueur is now available at major UK retailers, including Morrisons, Sainsbury’s, Tesco, Asda, Amazon, Co-op and Waitrose, priced at £11 for a 500ml bottle.