Aldi Spreads Festive Cheer as Kevin Teases Christmas Proposal

Aldi’s beloved festive mascot, Kevin the Carrot, is back for his 10th year—and he’s bringing romance to the table. In a snowy teaser released ahead of the 2025 Christmas campaign, Kevin gears up for a heartfelt proposal to longtime love Katie.

The scene opens with Caulidog, their trusty pup, waiting outside Katie’s home, a diamond ring glinting on his collar. Kevin soon appears, queue cards in hand, ready to pop the big question in true holiday style.

This touching moment kicks off a three-part ad series filled with love, laughter, and plenty of Aldi magic to unwrap this season.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We know how much our customers adore Kevin, and this year, to mark his 10th anniversary, we wanted to bring an extra sprinkle of magic and romance to his story. This teaser sets the stage for a truly heartwarming Christmas, reminding us all that love is at the heart of the festive season. We can’t wait for everyone to join Kevin and Katie on their journey and see what other surprises we have in store.”

Fans will be watching closely to see if Katie gives the magical three-letter reply.

The first glimpse of Aldi’s festive tale drops Monday, 3rd November, with the full advert premiering at 8:15pm. Two more instalments will follow throughout the season, adding extra sparkle to the Christmas countdown.

Aldi’s 2024 Christmas advert featured Kevin the Carrot on a daring mission to save the festive spirit, continuing his beloved legacy with heart and humor.