With Christmas just around the corner, supermarkets across the UK have unveiled their festive adverts for 2024. But how well have these retailers managed to captivate audiences over the past five years?
QR Code Generator has reviewed Christmas adverts from UK supermarkets spanning 2019 to 2024 to determine which one has garnered the most views on YouTube to date.
| Rank | Supermarket | Year of Advert | YouTube Views |
| 1 | ALDI | 2020 | 7,805,327 |
| 2 | Sainsbury’s | 2019 | 6,724,825 |
| 3 | ALDI | 2021 | 3,129,499 |
| 4 | Sainsbury’s | 2020 | 2,818,950 |
| 5 | M&S | 2020 | 1,922,362 |
| 6 | M&S | 2021 | 1,907,170 |
| 7 | ASDA | 2024 | 1,172,071 |
| 8 | ASDA | 2021 | 983,072 |
| 9 | M&S | 2019 | 906,998 |
| 10 | Sainsbury’s | 2021 | 860,046 |
Aldi came out on top, with their 2020 holiday campaign garnering an impressive 7,805,327 views since being uploaded to YouTube on November 6, 2020. The advertisement features their popular character, Kevin the Carrot, as he braves the cold to make it home in time for Christmas.
The retailer also claimed third place with 3,129,499 views for their 2021 ad, once again featuring Kevin, this time in a retelling of A Christmas Carol.
Other notable ads in the top 10 include Sainsbury’s, which took second place with 6,724,825 views for their 2019 ad, fourth with 2,818,950 views for 2020, and tenth with 860,046 views for their 2021 advert.
Marks & Spencer also tied with Sainsbury’s for three-holiday campaigns in the top 10, ranking fifth with 1,922,362 views for their 2020 ad, sixth with 1,907,170 views for their 2021 release, and ninth with 906,998 views for their 2019 commercial.
Asda secured spots in seventh and eighth place, with their 2024 and 2021 ads attracting 1,172,071 and 983,072 views, respectively.
At the bottom of the list were Waitrose, Lidl, and Tesco. Lidl made the most appearances, ranking 42nd, 44th, and 47th with 3,598, 2,551, and 259 views for their 2021, 2020, and 2019 campaigns.
Waitrose’s 2021 and 2022 Christmas ads ranked 43rd and 45th, with 2,800 and 2,278 views, respectively.
WATCH: Tesco showcases Christmas advert – ‘The Christmas Party’Tesco’s 2022 advert made it to 46th place, receiving 1,179 views.
