The ad season has officially begun and Asda is next to showcase this year’s Christmas advert with ‘Asda on Ice’. Watch the advert below:
Set to a new imagining of the classic The Bolero, the 60-second advert follows a family gliding effortlessly through a series of magical Christmas moments, before arriving at the big day.
From the school Christmas play featuring a Christmas pudding to festive fun at the office Christmas party, Asda’s new Christmas advert showcases the importance of the little moments that make the Christmas season so special.
The new advert will air on Friday 5th November at 8.15 pm during the ad break for Coronation Street on ITV.
Meghan Farren, Chief Customer Officer at ASDA, said: “This year our Christmas campaign is about celebrating all the moments that make Christmas special, and showcasing the amazing quality and range of products our customers can enjoy throughout the festive season. We didn’t just miss the opportunity to enjoy Christmas dinner together last year – we missed the school plays and the work nights out. This year we want to help our customers make every moment spectacular. ‘Asda on Ice’ takes everyday moments and turns them into a beautiful performance – and that is just the kind of magic we want to bring our customers this year.”
In addition to the new advert, Asda will air four additional 30-second ads which focus on all the spectacular products on offer across all Christmas moments.