Channel 4 to air Secrets of Supermarket Own Brands at Christmas

Ever wondered what the difference between brands and own label products is? then Channel 4 and Denise Van Outen are going to find out!

Have you ever wondered what the difference between big brands and Supermarkets’ own labels is? then get ready as Channel 4 and Denise Van Outen bring us a new two-part series: two Secrets of Supermarket Own Brands and Secrets of Supermarket Own Brands at Christmas, and we can’t wait to watch.

We all know when trekking up and down the supermarket aisle that you see the same products but in different brands and at certainly different prices but which is the best?

Denise Van Outen is on a mission to find out as she dives deep into the world of own-brand products to reveal the truth behind the purse friendly goods.

With insider interviews from supermarket workers and manufacturers, what secrets will she recover?…

Denise Van Outen said, “Everyone wants to know the difference between brands and own label and I’m on a mission to reveal the secrets that could save you a small fortune.”

Deborah Dunnett, commissioning editor for Channel 4, said, “As the cost of living crisis continues to bite, we couldn’t be more thrilled to be working with Firecrest Films on this timely new series. With the brilliant Denise Van Outen, viewers can celebrate how savvy spending doesn’t have to mean compromising on quality.”

Christmas is always a very expensive time of the year from purchasing gifts to decorating your home so if there’s a way to help cut costs on food & drink then we want to know about it!

Now, we can’t wait to do our taste test with supermarket own label products…