Everyone’s favourite festive carrot is back, but he’s not gearing up for Christmas this time and has had a sporty makeover for the Paris 2024 Olympic Games.

We last saw Kevin heading on an amazing trip to William Conker’s fantastical Christmas factory. Now fans of the beloved character will be jumping for joy as Aldi launches a limited edition sporty Kevin the Carrot.
As the Official Supermarket Partner of Team GB and ParalympicsGB, the supermarket has announced that Kevin has received a sporty makeover to celebrate the Paris 2024 Games and we do love his new look.

Sprouting in the middle aisle from 25th July, (also marking 5 months exactly to Christmas Day) the new limited edition soft toy will be available for just £3.99. Dressed in his sporty best with a blue Union Jack headband, Kevin is ready to go for gold.
The medal-worthy return of Kevin the Carrot comes as the supermarket launches a Sports Bursary with Team GB and ParalympicsGB to provide much-needed coaching and funding to local teams, schools and clubs.
But as ever, once they’re gone, they’re gone, so you better get your running shoes on if you want to nab one of these.
We can’t wait for Kevin to be back again this Christmas 2024!