Selfridges Reveal it’s Viral Toys For Christmas 2025

SELFRIDGES has unveiled its top trending toys for Christmas, with Wicked and JellyCat hitting top spots. Take a look at the full list and where you can buy it here.

The weather has certainly shifted, with chilly days making us crave comforting soups instead of crisp salads. And just like clockwork, the shops are already bursting with Christmas sparkle—whether you’re ready for it or not.

John Lewis and Tesco have set the tone with their festive décor trends, while Argos has revealed the toys they predict will top children’s wish lists this year.

Now, a luxury UK retailer has stepped into the spotlight, unveiling its lineup of trending toys for Christmas 2025 – Selfridges!

Among the must-haves, yes, you guessed, trending JELLYCAT cuddly toys are right in there. Set to inspire and delight the imaginations of children big and small, this Christmas and long after the festivities.

Selfridges Top 9 Trending Toys Christmas 2025

SERVE UP FISH & CHIPS WITH JELLYCAT

Selfridges’ latest exclusive Fish and Chip collection features quirky favourites like Fish Pie, Amuseables Jesse Can of Pop, the Leicester Pigeon, and the playful Chip Seagull Bag Charm.

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CUDDLY COMPANIONS FROM NOODOLL

The newest plush craze, Noodolls, began as storybook characters inspired by noodles and rice before coming to life as cuddly toys. With whimsical friends like Ricespud, they’re perfect for collecting, cuddling, adventuring, or decorating.

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SYLVANIAN FAMILIES GUARDIAN BEAR

To mark its 40th anniversary, the brand will launch a Selfridges London pop-up this September, featuring exclusives such as Guardian Bear, River Canal Boat, limited-edition sets, plus fan-favourite keychains and Baby Collectables, all available from just £5.

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WICKED DOLLS

The sold-out Wicked doll collection returns to Selfridges, giving fans another chance to shop characters from the record-breaking movie musical. Even more excitement awaits with the release of the highly anticipated Wicked 2 later this year.

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THE CURIOUS WORLD OF SMISKI

Each SMISKI series features 6 variations—Yoga, Dressing, Moving, Work, Cheer, and Exercising—each with its own personality. Wrapped in mystery packaging, every unboxing is a fun surprise.

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POP MART

The toothy Labubu charm, seen on everything from school bags to Birkins, is now at Pop Mart Roboshops in Selfridges London, Birmingham, and Manchester—alongside favourites like Skull Panda and Crybaby. Book to discover the latest drops.

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LEGO NETFLIX – THE GOING MERRY PIRATE SHIP

LEGO’s newest release, The Going Merry Pirate Ship, was created with Netflix’s ONE PIECE live-action. Designed for ages 10+, it features detailed decks, interior spaces, and five minifigures inspired by the show.

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POKÉMON

Pokémon trading cards, a 90s and 00s favourite, are back with sales up 200%. Fans old and new are collecting and battling, building decks of Pokémon, energy, and trainer cards to compete for all six prize cards.

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HOT WHEELS FORMULA ONE

Bring F1 thrills home with the new Hot Wheels race track. It includes 3 die-cast Formula 1 cars from top teams and features Infinite and Race modes for endless high-speed fun for aspiring racers.

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Santa’s sleigh is certainly going to be filled this Christmas!