M&S Food’s Christmas advert brings festive sparkle to a traffic jam, as the Fairy returns to spread joy. Watch the magic unfold in this heartwarming spot.

The Christmas adverts are rolling in, and that can only mean one thing – the festive season is just around the corner. From Argos to John Lewis, Morrisons and Asda, brands are unveiling their heart-tugging campaigns. Now, M&S Food has joined the lineup, with its Fairy returning to sprinkle a little magic on Christmas chaos.
SHOP M&S CHRISTMAS FOOD TO ORDER HERE
M&S Food is back with its 2025 Christmas advert, and yes—the Fairy has returned! This year, she sprinkles a bit of festive magic into the most relatable moment of Christmas: the Christmas Eve traffic jam, we can hear the sighs now! Dawn French hosts a merry M&S truck party, with a special cameo from Chef Tom Kerridge, all set to Chris Rea’s classic Driving Home for Christmas.
After first charming us in 2021, Fairy is back, bringing the same playful magic that made M&S ads top the charts. Building on past favourites but keeping things fresh, funny, and full of festive surprises, 2025’s ad promises the perfect mix of humour, food, and holiday cheer.
‘Twas the night before Christmas, when brake lights twinkled like fairy lights along the road. Radios hummed with festive tunes as drivers dreamed of finally getting home for Christmas.
Amid the sea of cars sits Dawn French in her red Mini, patience wearing thin. But with a sparkle and a sigh, her trusty Fairy appears, wand at the ready. One wave, and the M&S Food truck ahead bursts into life, its interior transformed into a glittering Christmas party on wheels.

Inside, an irresistible M&S Food feast awaits: a spread so tempting it could coax even the grumpiest driver from their car.
As Chris Rea’s Driving Home for Christmas fills the air, the whole traffic jam comes alive, car doors swing open, lights flash, and the festive fun begins. Fairy’s magic turns a standstill into the ultimate celebration of togetherness.

Just when you think the magic’s over, there’s one last surprise, a special cameo from world-renowned Chef Tom Kerridge himself, marking his on-screen M&S Food Christmas debut. Fairy saves the day once again, delivering laughter, light, and lashings of festive cheer.’
Dawn French said, “Nothing kicks off the festive season more than the drive home for Christmas. This year, my chum Fairy is waving her wand to deliver festive joy to the usual grid-locked Christmas traffic jam, as we feast on the must-have party food of the season, from Tom Kerridge’s Pork & Mushroom Pâté to Fish, Chip & Pea Bites… with chips IN the salt and vinegar batter. I know! Yum yum, in my sizeable tum.”
Who else is heading to M&S Food to order now? We are!