Argos unveils ‘Book Of Dreams’ Christmas advert 2019

The high street retailer is once again one of the first to launch its advert. This year’s advert will see the much loved Argos catalogue take centre stage.

Watch the advert below:

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The advert which airs tonight, will see the Christmas edition of the catalogue playing a starring role in the festive campaign. The ad celebrates the iconic and long-standing tradition of circling your most-wanted gifts in the Argos catalogue. Spotlighting Argos’s Christmas catalogue – renamed as “The Book of Dreams’ for 2019 – the advert delivers on this by making a father and daughter’s dreams come true.

Image Of Argos The Book Of Dreams Catalogue 2019
Image credit: Argos


The heartwarming story begins in a kitchen, where a dad has noticed that his daughter has circled a drum kit in the catalogue. He taps the page with this finger and the kitchen table splits open to reveal the drum kit. Suddenly, the kitchen transforms into his own private gig, with bulbs beaming in the oven and stage smoke pouring from the fridge. Simple Minds’ 80s Classic Don’t You Forget About Me plays on the TV and he drums along.

Image of Argos Christmas advert 2019
Image credit: Argos

The dad is then joined by his daughter who has been awoken by the noise and sees the kitchen has been transformed into the gig of a lifetime, with adoring fans chanting along. In a scene-stealing moment, Cubby the Curious Bear – expected to be a top toy this year – leaps off the stage and crowd surfs.


The advert airs Friday 1 November during ITV’s Coronation Street and Channel 4’s Gogglebox. It was created by The&Partnership London and shot by award-winning director team, Traktor.

Dan Elton, Head of Marketing Communications at Argos, said: “This year we wanted to celebrate a festive tradition that families up and down the country all know and love. The nostalgia of circling your dream gift in the Argos catalogue never goes away and it’s still going strong in today’s tech-obsessed world.

Image Of Cubby The Curious Bear
Image credit: Argos

“Argos is one of the UK’s biggest online retailers but the feeling of turning the pages of the catalogue is something our customers love and sets us apart from everyone else. Whether you shop by smartphone on your commute, pop in-store to browse the latest products or love to pore over the catalogue in the comfort of your home, Argos is the place to fulfil your Christmas dreams.”

Yan Elliott, Executive Creative Director, The&Partnership, said: “The year is one big drum roll to Christmas. Here, Argos have delivered the crescendo. We hope that families, up and down the UK, will not only love the campaign, but will be inspired to revisit this Christmas tradition.”

We recently predicted this year’s Argos Christmas advert and we were pretty close to be right in our guess.


Previously Argos adverts have included ‘Ready for Take Off‘ and last years mischievous ‘fool’ determined to ruin Christmas, both which had the fun factor also included.

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