Argos Unveils Christmas Advert: “Thought We Were Just Toys?”

Argos’s 2025 Christmas advert, “Thought we were just for toys?”, brings a festive surprise—showing there’s much more to the brand than just toys, with a warm and joyful twist on shopping. Starring Simon Bird, famously as Will from The Inbetweeners, finds himself in a bizarre twist of fate in Argos’ 2025 Christmas advert.

Simon’s latest adventure begins with an unexpected twist—spirited away by the store’s mascots, Connie and Trevor, who’ve shed their soft, plushy charm for a more commanding presence. With the urgency of a secret mission, they hustle him into a vehicle and whisk him off to an enigmatic warehouse cloaked in mystery. What first feels like a high-stakes snatch-and-dash soon transforms into a delightful surprise: the warehouse is brimming with thoughtful presents and everyday must-haves for his family and friends. As the dust settles, Simon comes to see their dramatic intervention as a generous act in disguise.

In this charming one-minute spot, Argos leans into its playful reputation while expanding the narrative to highlight its diverse product range. The ad opens with a bustling family home preparing for Christmas, where toys initially take center stage—bright, colorful, and full of joy. But as the scenes unfold, viewers are taken on a whimsical journey through the house, revealing a treasure trove of gifts that go far beyond the toy aisle.

From stylish homeware and cutting-edge tech to beauty products and kitchen gadgets, the advert cleverly weaves in a variety of gift ideas, all available at Argos. The message is clear: while Argos may be beloved for its toys, it’s also a one-stop shop for the entire family’s Christmas wishlist.

Meanwhile, Asda’s festive ad, “A Very Merry Grinchmas,” which has been released, gives the classic Christmas grouch a cheerful twist. The Grinch begins grumpy but is soon won over by Asda’s great value and festive spirit—a fun reminder that even the grumpiest can’t resist a bit of Christmas magic.