Taking the starring role in this year’s Asda Christmas advert is none other than Mr Christmas himself – Michael Bublé! See the festive ad here…
Halloween is by so we can now officially say IT’S CHRISTMAS! and that also means the beginning of all the Christmas adverts and you’re going to LOVE Asda’s.
Asda has officially revealed this year’s advert for Christmas and it stars Michael Bublé taking on his role as Asda’s inaugural Chief Quality Officer.
Tasked witg ensuring ASDA delivers the best quality for the nation, Bublé is seen meausirng rows of individual chocolate and orange panettones and indulging in some delectable brown butter and spiced dark rum mince pies.
“Products to approve – so bring Mr. Bublé your best”, orders an Asda colleague, once Bublé has finished cheekily requesting a “clean up on aisle five” – something he’s ‘always wanted’ to do. As he walks into a room full of Asda colleagues eagerly awaiting his arrival, he admonishes the fishmonger who has tried, again, to push mackerel for Christmas dinner this year.
He then enters the festive warehouse as seen in the teaser as he gets to work approving Asda’s finest Christmas offerings. From selecting the final cheese to complete Asda’s Extra Special Christmas Cheeseboard, to sampling some succulent truffle and parmesan pigs in blankets (of which he playfully exclaims might beat him to Christmas number one), as an indisputable connoisseur of Christmas Bublé draws on his expertise to ensure the quality of every product on the supermarket’s shelves.
Last year Buddy the Elf took a starring role in Asda’s Christmas advert with a playful nod to Asda’s 2022 Buddy the Elf ad as Bublé taste tests the various pigs in blanket flavours. Bublé quick to dismiss the maple-covered sample as “so last year” – a nod to Buddy’s proclivity for sweet treats, and the tray of samples he scoffed in 2022.
Michael Bublé commented: “I love my relationship with the UK, and I’m the biggest fan of Christmas, so it was an honour to be asked to star in Asda’s Christmas advert this year. Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards – naturally ensuring I had the joy of personally sampling them all – from Black Tiger Tempura Prawns, Truffle and Parmesan Pigs in Blankets to chocolate and Orange Panettone. I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, Chief Customer Officer at Asda says: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas. We absolutely love the festive season at Asda – and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé. With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.
This year the brand has gone and done it again as the King of Christmas, Michael Bublé takes the leading role in this year’s trailer and we’re loving it.
The mini-advert sees Asda colleagues chilling out in a break room mid-shift until they’re disturbed by an unusual ‘gurgling’ sound as the clock ticks to midnight. Journeying through a fantastical festive warehouse to find its source, they eventually reach a door marked ‘MB inside. Do not open ‘til 1.11.23’.
As the door swings open, a lone figure is revealed, silhouetted in the spotlight: it’s Bublé, who turns to the camera and breaks into the classic ‘It’s Beginning to Look a Lot Like Christmas’. “Shall we?”, he implores with a smile.
When will you be able to watch the full Asda #AsdaXmasBublé Christmas Advert? well, we won’t have to wait long as it will drop on November 4th and if the teaser is anything to go by this could be a contender for the top spot!
Asda isn’t the only Christmas advert to have landed as M&S Love Thismas, Not Thatmas: M&S reveals its Christmas Clothing & Home campaign starring Hannah Waddingham and Sophie Ellis Bextor.