Giant Chalk Santas Mark the Return of Cadbury Secret Santa!

Psst! Cadbury’s Secret Santa is officially back so once again this Christmas, you can secretly send a free chocolate bar to someone special…

It’s that time of the year again when you’re looking to spoil someone special in your life and with Cadbury’s Secret Santa returning not only does it not have to be expensive but there can also be added mystery too.

Mysterious giant chalk Santas with a cheeky ‘Shh’ gesture has appeared on hillsides across the UK, sparking curiosity everywhere! Locals in the Northwest and Southwest spotted these festive figures, with the largest—a massive 1,000 square meters—found near Bideford, Devon. And a nearby QR code reveals the sweet reason behind it all: the return of Cadbury Secret Santa!

This year, it’s even easier—just scan a QR code to meet Jeff, the digital Secret Santa, and share a sweet surprise!

Running until 22nd December, additional chocolate bars will be released daily, giving thousands the chance to share a moment of generosity this Christmas.

Nicole Dudley, Cadbury Brand Manager comments: “Cadbury Secret Santa is back, bigger and more magical than ever. To celebrate and add some festive cheer, giant “Shh-ing” Secret Santas have been placed on hillsides– from the dramatic Devon coastline to the picturesque Cumbrian fells. Find a Santa, scan the code, and share a little Cadbury magic this Christmas.”

The perfect gift for any foodie in your life.