Experience Christmas magic at Hamleys from festive fun with the Elves to the iconic Christmas Bus, see what’s in-store for London’s ultimate toy wonderland!
If you’re heading to London this Christmas in search of festive magic, there’s no place more iconic to visit than Hamleys – even Santa can’t resist a stop!
As always, the world’s ultimate toy shop is pulling out all the stops for 2025. This year, it’s set to be bigger and more magical than ever, with a jam-packed line-up of festive events and surprises. So, without further ado, here’s everything we know so far.
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Step inside the magic as your little ones meet Father Christmas in his enchanting grotto at Hamleys. Expect festive fun, joyful surprises, and a special gift for every child. Sign up for the Hamleys newsletter for ticket updates – they go fast!
Keep an eye out – the cheeky Hamleys Elves are back! From storytelling and dancing to letter-writing and mischief, there’s festive fun happening at every corner of the store.
Find this year’s must-have toys, magical demos, exclusive gifts and more – all under one roof. Whether it’s stocking fillers or big surprises, Hamleys has Christmas wrapped up.
The magic truly begins in November! First, don’t miss the grand reveal of Hamleys’ legendary Christmas windows on Regent Street – a dazzling display filled with festive scenes, beloved characters, and plenty of cheer to kick off the season in style.
Yes, it’s back! This December, the iconic red Hamleys Bus returns once again. As it rolls through London, it will spread festive joy with surprise performances, cheerful characters, and, best of all, a special visit from Father Christmas himself. So, be sure to follow the fun — and don’t forget your selfie!
So, whether you’re planning a magical trip to London, getting the tree up early, or hunting for the perfect Christmas market treat, make sure Hamleys is top of your festive to-do list. From twinkling lights to unforgettable memories, there’s no better place to soak up the season’s joy. After all, Christmas only comes once a year – so why not make it truly magical?