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Lidl releases its 2023 Christmas advert!

Lidl’s Christmas advert has landed and is set to warm hearts up and down the UK as an adorable racoon will make one little boy’s day extra special. Watch here.

November has only just arrived and the Christmas adverts are piling in and we’re not complaining.

From M&S, TK Maxx, Argos and Waitrose it’s now time for Lidl to kick start its festive campaign and this year’s Christmas advert is so heartwarming even the Grinch won’t be able to say Aww.

As the advert opens, a gorgeous raccoon looks inquisitively through a window to see a family brimming with excitement as they decorate a Christmas tree. However, their joy takes an unexpected turn when the cherished family dog shatters the young boy’s favourite monkey Christmas ornament.

Lidl Christmas Advert 2023

Wanting to cheer her son up, the boy’s mother picks up a cuddly toy while doing the weekly shop at Lidl, but accidentally drops it on the cycle home. Having spotted the toy monkey stranded in the cold snow, the black and white striped protagonist jumps into action and crosses the city by any means possible – climbing road signs, riding the tube, and sailing on a log across a river – all to reach the family home and put the toy under the Christmas tree.

Set to remind viewers of the huge impact that small acts of kindness can have during the festive season, Lidl will also bring back its Toy Bank after last year’s initiative saw over 80,000 children who may not have otherwise received a gift, open a present on Christmas Day.

Peter de Roos, Chief Commercial Officer at Lidl GB, says of the campaign: “At Christmas, there’s nothing more magical than seeing the joy a gift can bring to a child, and we want to help make sure this joy reaches all families.  

“Our hope is that by bringing back the toy donation points we are making it easier, for those customers who can, to donate directly to local good causes by giving them a small way to make a real difference and help those that need it the most.”

From today until 16th December, customers can drop off new and unopened toys and games, to be gifted to children that need support in their local area. Donations can be anything – from a small stocking filler to something bigger. Sought-after items include toys, games, books, puzzles, and arts and crafts, for a range of ages.

It’s really beginning to look like Christmas!